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Showing posts from October, 2020

Planning Storyboard for my Dasani commercial

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Prior to storyboarding, I first brainstormed on a loose-leaf sheet of paper, and then I transferred all my drawings plus my ideas to the storyboard sheet. The first scene would have a close-up shot of me placing down the water bottle and the jump rope to the ground. The location of this scene will be outside in my apartment hallway. I will also have another scene of my brother who will be an actor placing down his books on the table. This scene will be taking place inside of the house in the kitchen at the dining table. The second scene/box shows me jumping rope.  Again, this scene will be outside. In this scene, I will be wearing athletic clothing such as a cotton t-shirt, leggings, and sneakers. For this scene, I will be using a full shot so that I am shown in the frame. The third box/scene shows my brother on the table writing in a notebook or sheet of paper. I will use a pan to just reveal who is at the table and what that person is doing. This scene would be shot from the ches...

Planning for my Dasani commercial

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PLANNING Props: Since this is a Dasani water commercial, the main prop is the Dasani water bottle. Other props would be school books, pencils, and a jump rope.  Costumes:  The clothing that would be worn in this commercial is athletic shorts or leggings with a cotton t-shirt, casual clothing, and sneakers. Location:  The location for filming will be at my apartment/house. I would film outside in the backyard on the grass or in the hallways. That is where I would do activities such as walking up the stairs and jump roping. I would also film inside my home, such as in my kitchen/dining table area. In the dining area, I will be filming myself doing school work.  Schedule: October 23: Planning October 24: Script and Storyboarding October 25-27: Filming October 28-30: Editing November 1: Type up reflection October 23, I will start planning for this commercial project. The following day, which is October 24, I would have to write out the script and think of words I will us...

Research Blog: Commercial Conventions

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  I have decided to do my commercial project on the Dasani water bottle. When doing this research I also had to learn what are conventions and codes. After that, I started watching water bottle commercials on Youtube. I only looked at water bottle brands that I am used to seeing like Aquafina, Dasani, Evian, and Zephyrhills. General water commercials may have their actors doing every day or sports-related activities. If they don't use actors/models they may just have scenes of nature, lakes, waterfalls, or plants with droplets of water.  From my research, I have found common conventions such as that: most water commercials usually have a voice-over. You would hear a voice-over when the narrator is giving facts or benefits of drinking this water. They may use a voice-over towards the end where they would say the slogan of the product. For example, in Dasani water commercials they tend to use the slogan, “Treat yourself well, with the pure fresh taste of Dasani” or “DASANI water...